Music Marketing
With over 12 years of experience in digital marketing, including 5+ years at Sony Music Australia leading audience development and artist growth strategy for some of the world’s biggest artists, I bring both industry expertise and a deep understanding of how to build and engage audiences.
Now, as a freelance consultant, I help artists cut through the digital noise with clear, effective strategies. From social media and paid media campaigns to email and SMS marketing, I design tailored plans that strengthen fan relationships and drive measurable growth.
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Social Media + Content Strategy
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Email & SMS Marketing
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Audience Development
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Insights + Analysis
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E-Commerce Strategy
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Paid Media
Not sure what you need?
Connect with me to explore how together, we can take your fanbase to the next level!
Book a free strategy consultation today.
+61 432360956
Talina Cruz- Sony Music
"I can confidently say she is one of the most well-rounded digital marketers I’ve come across. Her strategic approach to social media and CRM is both data-driven and deeply intuitive, consistently creating campaigns that drive measurable engagement and long-term customer value." - LinkedIn Review
Tim - Artist Manager (Hermitude)
"Sam is a gun. She brings professionalism and tenacity to the role and is comprehensive in her work ethic. I've engaged her to lead the marketing camapign for an artist of mine and she's quickly won their trust and kept things moving with positive energy and accountability. She's got good ideas and moves fast - highly recommend." - LinkedIn Review
Pheobe White - Artist Manager (May-A)
"She has a fan-first mentality and will champion any artist she works with from the ground up. Samantha isn’t just a marketer - she’s a true music lover, and that passion comes through in everything she does. She brings genuine care to artist development and audience building in a way that feels both strategic and deeply authentic." - LinkedIn Review