14 Questions Every Small Business Should Be Asking About Its Marketing

If you’re running a small business, marketing can feel like guesswork. But it doesn’t have to.

Start by asking the right questions:

About your Business:

1. What aspect of the business do we earn the most money on?

   
   

2. What parts of the business do we most want to grow?

About your Audience/ Customers:

3. Who exactly are we trying to reach?

   
   

4. Where are they online?

5. What pain or desire motivates our ideal customer to buy?

   
   

6. Why would someone choose us instead of a competitor?

About your Marketing:

7. Does our website clearly say what we do and who it’s for, within 5 seconds?

   
   

8. What proof do we offer that we deliver results (reviews, case studies, before/after)?

   
   

9. Are we making it easy to buy (simple process, pricing clarity, fast response)?

   
   

10. Are we tracking the right metrics, or just vanity numbers?

    
    

11. Which channels actually bring us the most revenue?

    
    

12. Are we showing up consistently where our customers already are?

    
    

13. Do we have a real follow-up strategy, or do leads go cold?

    
    

14. Are we collecting and using customer feedback?

    
    

Great marketing doesn’t start with a bigger budget. It starts with sharper questions.

Struggling with your marketing?

Get in touch today for a free consultation - sam@samurbanconsulting.com